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Being approached by HAVEN Sports and Leisure to present new ideas to enhance their guests’ holiday experience significantly gave the tedleisure team a huge opportunity to show the Haven holiday parks company just what a diverse business we are and to include our colleagues from different departments.
Instead of repackaging existing activities, we wanted to supply something completely new, something unique at Haven parks.
Working with our Digital team, we created an interactive booking system for all activities, enabling guests to book their favourites – live. The system spotlights exciting trailers of each pursuit as well as featuring pre-activity health assessments, customer feedback questionnaires, live financial data, activity popularity… in fact, an up-to-the-minute overview of what’s on.
We then developed an app to work in line with the system so that guests can pre-book activities, even before they arrive on holiday. In addition, we proposed digital signage and standalone units, which feature video displays to help promote the activities, special offers and park information.
We also proposed new concept experiences that are unique to Haven, including a bespoke wellness programme with a brand feature and a football skills session for children. The latter focuses on learning things like how to do cool tricks, rather than just another coaching session, the highlight of which is how to dribble around a cone.