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In 2014 we supported the launch of Funstars Go Live, a brand associated with the entertainments teams across the Haven parks, giving the company further retail opportunities.
We offered initial product ideas and finalised a range – producing 66,000 items in all – which included:
The launch was a great success with significant sell-through figures and a desire by Haven to grow the range even further. For 2016, we are adding 3D drinking bottles and a smart phone powerless speaker to the range.
Based on the successful launch of the Funstars Go Live, we proposed a range of merchandise for Haven’s character brand, Seaside Squad. tedretail initially put forward ideas ranging from character foil balloons, stationery sets, tutus, character charms with bracelet, kites, toothbrushes and letter writing sets.
We are able to propose such trendsetting and engaging merchandise ideas because we attend trade fairs in the Far East to keep our finger on the button. We also visit and keep in close contact with our established factories there.
As a result of one of these expeditions, we were able to propose some new and exclusive products to Haven Retail, including silicone shoelaces, jumping characters, magic caps and phone charms.
We submitted 50 different products to them, from which we initially sampled 19. Eventually, eight new product lines were approved for a mass production of 220,000 items including jumping characters, snap bands, 3D drinks bottles, character pencil cases, snow globes, finger puppets, caps and figurines.