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ted launch new character brand

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Introducing the latest talent to join the ted family… the Cheeky Monsters!

Cheeky Monsters is our new pre-school character brand, developed in-house at tedHQ, inspired by children and centred on creativity.

The concept was born out of the imaginary worlds and imaginary friends created when children play, and comes to life in five storybooks, a range of soft cuddly toys, and online through our website, online shop, and social media channels.


Anna Breese-Davies, ted Brand Development Director, said: “We’re using the power of imagination to inspire young minds to be curious, creative and make every day an adventure.

“The Cheeky Monsters and their adventures are all inspired by real-life scenarios – when children imagine the most extraordinary ideas, in the most ordinary moments.

“From the storybooks and soft cuddly toys, to our very own YouTube channel, the brand has been created by our talented team at ted, through an integrated approach, across multiple departments.

“We’ve built our bespoke Cheeky Monster set, written imaginative scripts, produced original music, created custom character animation and more – all with the aim of inspiring children aged between three and five to have some cheeky fun and get creative.

“Many of our stories are based on key learning themes with extra activities to complement reading at home.

“This is a book-led brand which we’re really passionate about, our five new characters have come to life and truly become part of the ted family, I hope everyone has as much fun getting to know them as we have creating them.”

Who are the Cheeky Monsters?

Invisible to grown-ups, Cheeky Monsters are all around us. They love hiding in all sorts of places and getting up to mischief. They are friendly, highly likeable and very curious.

Parents, grandparents, aunties and uncles all might refer to their own cheeky monkey at home, we like to call them Cheeky Monsters!

Cheeky Monsters vary in personality, colour, hobbies and horns! Some have monster spikes and glitter splotches; some wear glasses, and others like to wear tutus. They all have one thing in common… they are Cheeky Monsters!

Introducing Violet, Glitter, Rocky, Drago and Spike. Everyone has a Cheeky Monster. Which one are you?

Meet the Monsters: Click here to meet the Cheeky Monsters

The cheeky collection

Each original Cheeky Monsters storybook includes a fun activity to do at home, like building your own bottle rocket or making your own bug hotel, which supports the school curriculum and encourages learning through play.

The collection is also complemented by a range of soft cuddly toys, so the adventure can start in the storybook world and carry on at home with your very own Cheeky Monster!

Online shop: Click here to start your collection

Let the adventures begin!

Come and join the adventure with the Cheeky Monsters…

Online shop:
YouTube: Subscribe to our YouTube channel
Instagram: Follow us on Instagram
Facebook: Like our Facebook page

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