news article icon

Celebrating 15 years of First Choice Holiday Villages

News & Stories

It’s safe to say that Summer 2019 was one to remember at First Choice Holiday Villages worldwide…

It marked the 15th birthday of the brand; 15 fantastic years which were celebrated with the Purple Party being held across all 12 Holiday Village Resorts!

Guests enjoyed buckets of purple-themed fun, games and parties, and even a special one-off guest appearance from Gareth Gates at Holiday Village Lanzarote.

What is HV15?

In 2019, First Choice Holiday Villages celebrated its 15th birthday; 15 years of providing action-packed, family holidays to remember, with the party being branded as HV15.

Our partners at First Choice wanted to recognise the birthday celebrations in style, all themed around their primary brand colour of purple.

And the Purple Party was born!

When was the Purple Party held?

Throughout the summer of 2019, once every two weeks our teams would get the party started in resort with costumes, dancing, singing, games, competitions, a purple parade, BBQ food, cakes, and fireworks.

The day was topped off with a performance of HV15, a theatre production with our talented Entertainment Cast which celebrates some of the highlights of the last 15 years of Holiday Villages.

How did the concept come to life?

The concept was developed in-house at ted by our talented team, all of whom share a huge passion for Holiday Villages having worked with the brand, in resort and at HQ, over the past 15 years.

We then worked extremely closely with hotel partners and other clients of First Choice to bring the celebrations to life successfully and ensure the same inclusive, nostalgic party message was delivered by all staff across the world.

All hotels were given Purple Party branding, including balloons, bunting, props and photo walls, giving guests the chance to spread the party message across social media using the hashtag #HV15.

Click here to view guest photos of the Purple Party on Instagram

What was the reaction to HV15 and the Purple Party?

The event was originally planned to run over 10 weeks but was extended until the end of the season to continue the celebrations, highlighting just how successful it was.

Here’s a look at some of the celebrations at Holiday Village Rhodes…

A huge thank you to First Choice Holiday Villages, our teams worldwide and all of our colleagues and partners in making it a celebratory summer to remember. And, of course, a very Happy Birthday Holiday Villages!

Did you party HV15-style in 2019? Share your pictures on social media using #HV15!

Back To Stories