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Case Study: Haven – an experiential store installation

News & Stories

The forecast says fun at Haven’s 37 parks around the Great British coastline, and we’re very proud to play our part in making every day a great day for UK holiday-makers.

In March 2019, our retail department were proudly contracted to complete an experiential shop installation for Haven at their Devon Cliffs Holiday Park.

Experience and engagement

Situated in the gorgeous East Devon Area of Outstanding Natural Beauty, Devon Cliffs is Haven’s biggest park, and it’s where they wanted to take the retail experience to the next level.

To achieve that, we aimed to design a store that plays on the senses, through lighting, music and touch, which would drive customer experience and engagement, and create a gift shop to be proud of.

Cutting-edge sound and light

The end product was just that.

We designed and installed a stand-out archway to create a clear entrance to the new gifting area, and installed point of sale beach huts to display Haven’s products showcased on the shop floor, bringing the seaside feel into the store.

The diversity of ted as a business, with six internal departments, also helped significantly as we could approach the entire project from a technical perspective, as well as a creative one.

Our AV department were able to bring the store to life with cutting-edge sound and lighting, creating a highly impactful visual experience for Haven’s valued customers.

Expanding the experience

And more of those customers could soon be experiencing stores installed by tedretail elsewhere in the country, with plans for experiential shops at more Haven parks across the UK.

Click here to read more about our retail team and the services we offer.

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